How can a salesperson effectively handle price negotiations?

A salesperson can effectively handle price negotiations by being prepared with detailed information about the vehicle's value. This preparation allows the salesperson to confidently present the rationale for the vehicle's pricing, demonstrating knowledge about market conditions, vehicle features, and comparables in the market. When a salesperson articulates the value, it helps to justify the asking price and can build trust with the customer. The more informed the salesperson is, the better they can respond to objections or counteroffers, leading to a more successful negotiation process. Being equipped with data allows the salesperson to navigate the conversation effectively, making it easier to align customer expectations with the value being offered.