How should a car salesman handle objections from a customer?

Acknowledge and addressing objections thoughtfully is crucial for a car salesman, as it demonstrates empathy and understanding toward the customer's concerns. By engaging with the objection directly, the salesman can clarify misunderstandings, provide more information, and build trust with the customer. This approach often leads to a more productive dialogue and can help turn a hesitant buyer into a satisfied customer.

Ignoring objections can leave the customer feeling undervalued, while defending the product aggressively may come off as pushy, causing the customer to become defensive. Redirecting the conversation to another topic might dismiss the customer’s concerns entirely, which can harm rapport. Therefore, thoughtfully addressing objections is a strategy that encourages open communication and reinforces the relationship between the salesman and the customer.